Friday, January 31, 2020

Business Law - Evaluation of Labor and Employment Law for a Company Essay

Business Law - Evaluation of Labor and Employment Law for a Company - Essay Example This proposal was put in use on 5th February, 1993 by President Bill Clinton in his first term of service and after six months, it was implemented. The Act requires employers to have an equal weight in family issues, work, obligations and protection to its workers (United States Department of Labor 5th February 1993). An estimation of 94.4 of 141.7 million workers in United States worked at Family and medical leave act work places with only 76.1 million employees allowed for the leave in year 2007. In year 2008, the proportion of small employers and large employers offering Family and Medical Act coverage was 79% and 82% respectively. Therefore, there was no statistical difference between the employers. For an employee to qualify for the Family and Medical Leave Act mandate, he or she must have worked for that the employer for more than twelve months and a minimum of 1250 hours within the period. The worker should also have worked for a business with not less than 50 employees and within the worksite, a radius of 75 miles. He or she could also be considered if he worked public agency. The family and medical leave act mandate unpaid leave to employees to care for a new child, whether born or adopted or even placement of a child in foster care. In our case, company x has more than 75 employees and Family and Medical Leave Act requires a minimum of 50 employees. The first situation, the employees are given 11 months leaved by the employer and after the period he asks for his return. This is what is mandated by the Family and Medical Leave Act. The Manager is decidedly right to return him to the previous job at the previous rate of pay because the worker has been an employee in the company for two years. He is also right to deny him the 11 months salary as per the Act. Older workers have problems in retaining their job due to rising productivity and affluence when

Thursday, January 23, 2020

Of Mice and Men :: essays research papers

In the book, Of Mice and Men, a duo of friends tries to reach their utopia but their dream is shattered by a man's weak mind. Throughout the book, Lennie and George stick by each other through hard times and harsh characters. When Lennie was chased by a gang of angry people, George did the only thing he knew possible to help Lennie escape from these people. When George shot Lennie, at first I thought that he was being unreasonable. Lennie could've gone to an asylum or a shelter, but he didn't need to be killed. However, by killing Lennie, George saved him from the horrible death by the mob and perhaps more from the reality of their unreachable utopia. I don't know if I could do the same to try to help a weak friend. If someone dear to me even asked me to kill them to relieve them from something, I still don't think I could do it. But George showed a kind of courage by saving Lennie. He let Lennie go to the only reachable utopia he knew that Lennie could possibly attain: heaven. I was also very sad when Candy's dreams were shattered. Even Crooks, the old black man, had a part in this dream of the perfect ranch, but because of one adulterous, flirtatious woman, his hopes of making something better of himself flew away. I hate it when something that would do so much good is not possible. If Candy, George, Lennie, and Crooks ever actually got this utopian ranch, it would make Lennie happy, Candy content, and would give Crooks something to do other than mope. But because Lennie's feeble mind caused him to make mistakes, this dream was destroyed. I pity every single person in this book, even thought the setting was not horrible. What makes the book so melancholy was that the characters could do so much more with themselves if they just tried.

Wednesday, January 15, 2020

Fashion Channel Market Segmentation Essay

One of TFC’s glaring strengths is that it specializes in fashion-oriented programming. The company is dedicated to fashion programming 24/7, meaning it is in a position to influence the market. Secondly, TFC appeals mostly to women between 35 and 54. The company’s viewership in the segment is 45% compared to 42% and 40% for Lifetime and CNN respectively. This category has the largest number of viewers and at the same time, one of those segments that is able to attract premium pricing. In addition, the company operates under the basic cable package. The package has more than 80 million subscribers in the U.S meaning that a large number of people have access to the channel. Conversely, TFC faces several weaknesses. Firstly, the company has not fully diversified its operations; it only specializes in fashion related programming. This could spell doom for the company, especially if the current trend is an indication of the future. Moreover, there is a section of the top management that is reluctant to accept change in the organization. The implication is that Dana’s recommendations may fail to get ratified for fear of the unknown. Thirdly, the satisfaction level of TFC’s customers is on the decline. The company is quickly losing customers to the two major competitors, and there are fears that the trend is sustainable. The other major weakness is that the organization has not segmented its market. The company ought to segment its market in order to benefit from the premium fee charged for the highly valued demographics. There are a number of opportunities available for TFC in its external environment. To begin, advertisers are ready to pay a premium for higher rating as well as defined demographic programming. Channels with higher rating are able to charge more for advertising meaning that TFC can gain additional revenue if appropriate strategies are developed to help increase its overall market rating. Secondly, there is a more room for the company to increase its market size. Fashion specific programming is continually gaining prominence among viewers in the U.S. market. In addition, viewer’s demand on network content and ad is directly related to the cost of advertisement. The company can thus increase its ad revenue through marketing strategies aimed at increasing viewership. One of TFC’s predominant threats is its two chief competitors: CNN and Lifetime. The two are constantly eating into the TFC’s major revenue base, and may even force the company out of the market. The second threat is that TFC is only entitled to $1 per subscriber. This is quite a small portion that cannot fully sustain the company’s operations. Besides, there is a threat that TFC may get dropped from the basic cable platform if subscribers satisfaction fails to improve. This may mean total loss for business. TFC’s Central Strategic Issue The company appears to lack a clearly defined business strategy. The  company’s product-market focus is vague. For instance, TFC has not segmented its market into different segments. Alternative Strategic Promotional Courses of Action Alternative 1 There are a number of marketing courses of action at TFC’s disposal. The first one, and perhaps most important, is market segmentation. The company should divide its market into different segments and concentrate on maximizing the revenue for the segment of choice. According to the data provided in the case, a combination of Fashionistas (scored 23.1M) and Shoppers/Planners (scored 42.35M) segments appears the most economical alternative for TFC. The two categories of customers are highly involved in matters related to fashion and are thus a suitable target for the company. There is also economic benefit involved if the company opts to back the strategy. Firstly, an admixture of the two segments yields a high profit margin (39%) in comparison to any other alternative. Besides, the alternative will trigger an increase in overall rating by 20%. There is a potential rise in the company’s rating from 1.0 to 1.2 consequently leading to increased revenue. In addition, this segmentation has the highest percentage of viewers 50% (=35% + 15%). The large number of viewers in two segments is thus suitable for the company, especially given that it entirely specialize in fashion programs. The problem with this alternative is that there is an increment in programming expenditure by $20 million. Alternative 2 The second alternative is broad-based marketing. This involves treating the entire market as a single group typified by customers with shared needs. The advantage of this strategy is that it is quite profitable at least in the short-run. Its adoption is likely to earn the company a net profit of more than $40 million (=$94.9 – 54.6). In addition, the approach does not attract incremental programming expenditure. On the other hand, the broad-based alternative will deny TFC the opportunity to earn premium CPM (Cost per thousand). Alternatively, TFC can opt for Fashionista segmentation. Using 2007 as a  base year, the alternative may rake for the company at least a net income of $100 million (=151.4 – 54.6). In addition, the approach is likely to boost the company’s overall rating from 1.1 to 1.2. The company will also be in a position to increase its charges from $2 to $3.5. Conversely, the Fashionista alternative will lead to an incremental expenditure of $15 million. Decision and Implementation Plan The new promotional plan should be positioned towards a combination of Fashionistas and Shoppers/Planners segment. Although there are a number of risks involved in this strategy, the returns are investing in the strategy. One of the greatest challenges for the company is maintaining the loyal customers while at the same time wooing new planners/shoppers and fashionistas. The company must come up with ways of ensuring that they do not lose some customers. This is achievable through evaluating the programs popular among the loyal customers and ensuring they are not disrupted by the new alternative. The company can also benchmark with its customers to learn how they are able to attract a huge number of fashionistas. The fact that the alternative may lead to incremental $20 million expenditure presupposes that its implementation is quite expensive. Benchmarking with Lifetime and CNN can help reduce the cost. Finally, the company should devise ways to foster awareness, perceived value, and interest of its products among consumers. This can be achieved through online marketing and ensuring there is appropriate social media policy in place to avoid misuse of the marketing platform.

Tuesday, January 7, 2020

`` Perfect Peace `` Gender, Sexuality, And Love - 947 Words

Perfect Peace is an incredibly crafted novel which describes the transformation of the novel’s protagonist from femininity to masculinity. As the child learns to surrender his identity as Perfect and assume his persona as Paul, the Peace family and the entire Swamp Creek community struggle with complicated questions about gender, sexuality, and love. While reading the novel, It may seem that there is an opposition that the community conveys towards Paul is due to his assumed sexuality but If read closely this opposition is due to not sexuality is but it is due to the established gender roles within the Swamp Creek community. Black establishes the importance of gender roles within the book’s opening pages as Gus awaits the annual spring rains that will allow him to purge through tears once a year without fear of criticism. As a child, Gus’ father physically disciplined him for crying in order exemplify how a man was supposed to act. 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